Packaging and Merchandising Design / Final Project

22/05/25 - 23/07/25 (Week 5 - Week 14)
Nadhrah binti Abdul Razak / 0359620 / Bachelors of Design (Hons) in Creative Media
Packaging and Merchandising Design
Final Project

INSTRUCTIONS

For this merchandise project, our goal was to create a cohesive and kid-friendly promotional set for the DYO Mini Dual Bottle, turning it into more than just a product, but an exciting and fun experience for children.

Concept & Direction:

We developed the Dyoko Explorer Starter Kit, inspired by our mascot, Dyoko. The overall theme focused on bright colours, soft shapes, and playful visuals to encourage creativity, imagination, and brand connection.

My Contribution:

After brainstorming with my group, I was in charge of designing the following collaterals:

T-shirt: Designed with a fun and modern look featuring Dyoko, aimed to make kids feel like part of an adventure. The design supports brand visibility in a wearable and interactive way.

Keychain: A small, collectible item that’s easy to carry and keeps the brand close to the user. It adds a playful touch and acts as a daily reminder of the DYO experience. (However my keychain was rejected since Mr Shamsul said it should be more fun so he suggested making plushie keychains, I was honestly struggling with it, so Natasya kindly volunteered to try it instead)

App Logo: I created the logo design for the DYO app, ensuring it was simple, recognizable, and aligned with the brand’s kid-friendly identity.

Social Media: I worked on social media visuals that reflected the campaign’s aesthetic, using consistent colours, elements, and messaging to promote DYO online.

All my designs were made to match the overall theme and aesthetic of the kit, helping to maintain consistency and enhance the brand experience for children.

Collaterals: