24.4.2025 - ?.?.2025 (Week 1 - Week 4)
Nadhrah binti Abdul Razak / 0359620 / Bachelors of Design (Hons) in Creative Media
Packaging and Merchandising Design
Exercises
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Nadhrah binti Abdul Razak / 0359620 / Bachelors of Design (Hons) in Creative Media
Packaging and Merchandising Design
Exercises
TABLE OF CONTENTS
INSTRUCTION
For our first task, we are required to find 4 products in the market that have poor packaging design (visuals). Then, we are to analyze the products, do market research (target market), as well as do a research and analyze their competitors.
EXERCISES
1. Cream-O Chocolate Flavour
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Fig 1.1Product Analysis:
The “Cream-O” logo has a retro feel but hasn't evolved with time making it look outdated compared to more refreshed cookie brands. Texts like "Chocolate" or product benefits are either too small or lost in the background visuals. In terms of color scheme, the brown is paired with blue and white swirls that feel outdated and do not reflect modern snack branding trends. The use of gradients is too much, which can make the packaging look less premium and more cheap. The overall layout of this looks cluttered too and the background is too messy and distracts from the product itself.
Market Research:
The target audiences for Cream-O are children, teenagers, and budget-conscious snackers in Southeast Asia. The packaging appeals mostly to a younger demographic through colorful, energetic design, but may derive from older or more health-conscious buyers.
Competitor Analysis:
Fig 1.2, Oreo
- Oreo contains clean branding, consistent color palette (deep blue), strong logo placement, and real food imagery.
2. Arnott’s Nyam Nyam Fantasy Stick
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Fig 1.3
Product Analysis:
Nyam Nyam has an overall poor print quality as it appears low resolution with a grainy texture. Not only that, the color saturation is off and the glossy finishing makes the product look cheap. In terms of the color palette, it is very colorful with bright rainbow colors. This makes the packaging design look cluttered with no brand identity. Nyam Nyam also uses a lot of different fonts, styles, sizes, and alignments. This results in poor hierarchy since the flavor like “Choco” is small, while less important elements dominate. The front design is also overcrowded with elements (mascot, product image, swirls, text).
Market Research:
The target audience for this product is primarily children aged from 5-2. While the colorful design may attract younger kids, the outdated mascot and messy visuals may prevent modern parents who seek cleaner, safer, and more premium-looking snack options for their children. The packaging design lacks the quality seen in children’s snacks nowadays, making the product feel cheap or low-quality despite its established name.
Competitor Analysis:
Fig 1.4, Pocky
- Pocky (Glico) has minimalist design, elegant fonts, strong color branding (red, brown)
Fig 1.5, Hello Panda
- Hello Panda uses clean layout, cute and expressive mascot, balanced use of color.
3. Mr. Cute Cat Food
Fig 1.6
Product Analysis:
Mr. Cute uses generic color palette like red, blue, or yellow without a cohesive system. This makes them fail to communicate premium quality, health, or freshness. It also has inconsistent font usage with the mix of serif and sans-serif, often with drop shadows or outlines that feel outdated. Furthermore, it contains poor hierarchy. For example, the brand name "Mr. Cute" is noticeable but doesn't stand out confidently. And information like "chicken flavor," "vitamin enriched" or "for adult cats" is not emphasized enough or positioned awkwardly. Then, the cat image is often overly edited, with unnatural lighting or expression.
Market Research:
Mr. Cute's target audiences are Malaysian cat owners, particularly middle class households looking for affordable, locally available pet food. Though local buyers may appreciate the affordability of the cat food, the design fails to inspire trust or communicate quality nutrition for their pets. To add on, while the brand name “Mr. Cute” is friendly and approachable, the graphic design looks amateur and lacks trust which are two key factors that pet owners look for in food products.
Competitor Analysis:
Fig 1.7, Whiskas
- Whiskas has a strong brand color (purple) that stands out, clear nutritional facts, and an appealing cat imagery.
Fig 1.8, SmartHeart
- SmartHeart has balanced use of premium colors like gold & blue. They also focus on pet well-being and product quality
4. Pinkflash Blusher
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Fig 1.8, Pinkflash
Product Analysis:
The print on the compact is minimal and often low-quality, with quick fading or rubbing off after a few uses. To add on, the logo and shade names are usually printed in small, pale fonts that lack durability and legibility. Pinkflash uses a very pale, pastel pink that blends too closely with the blush shades inside, creating little contrast. The font choice feels generic and lacks brand identity as it doesn’t say anything about the product’s personality. The compact packaging also has a very minimal layout, which can be a strength for modern beauty products but in this case, it comes across as bland and unfinished. Lastly, there is no imagery or illustration on the compact. While minimalism can be effective, here it feels like an underdeveloped design rather than a stylistic choice.
Market Research:
The target audiences are teens and young adults (primarily Gen Z) seeking affordable, trendy makeup. Furthermore, the packaging design with soft pinks and compact size are cute and convenient for this demographic, but the graphic design lacks enough visual interest to feel “Instagrammable” or gift-worthy. Though Pinkflash is known as a low-cost, trendy brand, the packaging design doesn’t do much to build trust, communicate quality, or express the brand’s fun and youthful tone visually.
Competitor Analysis:
Fig 1.9, Peripera
- Peripera is somewhat on par as the brand Pinkflash, however Peripera has cute yet bold branding, strong use of icons and color, compact storytelling.
Fig 1.1
The “Cream-O” logo has a retro feel but hasn't evolved with time making it look outdated compared to more refreshed cookie brands. Texts like "Chocolate" or product benefits are either too small or lost in the background visuals. In terms of color scheme, the brown is paired with blue and white swirls that feel outdated and do not reflect modern snack branding trends. The use of gradients is too much, which can make the packaging look less premium and more cheap. The overall layout of this looks cluttered too and the background is too messy and distracts from the product itself.
Market Research:
The target audiences for Cream-O are children, teenagers, and budget-conscious snackers in Southeast Asia. The packaging appeals mostly to a younger demographic through colorful, energetic design, but may derive from older or more health-conscious buyers.
Competitor Analysis:
Fig 1.2, Oreo
2. Arnott’s Nyam Nyam Fantasy Stick
Fig 1.3
Product Analysis:
Nyam Nyam has an overall poor print quality as it appears low resolution with a grainy texture. Not only that, the color saturation is off and the glossy finishing makes the product look cheap. In terms of the color palette, it is very colorful with bright rainbow colors. This makes the packaging design look cluttered with no brand identity. Nyam Nyam also uses a lot of different fonts, styles, sizes, and alignments. This results in poor hierarchy since the flavor like “Choco” is small, while less important elements dominate. The front design is also overcrowded with elements (mascot, product image, swirls, text).
Market Research:
Market Research:
The target audience for this product is primarily children aged from 5-2. While the colorful design may attract younger kids, the outdated mascot and messy visuals may prevent modern parents who seek cleaner, safer, and more premium-looking snack options for their children. The packaging design lacks the quality seen in children’s snacks nowadays, making the product feel cheap or low-quality despite its established name.
Competitor Analysis:
Fig 1.4, Pocky
Fig 1.5, Hello Panda
Competitor Analysis:
Fig 1.4, Pocky
- Pocky (Glico) has minimalist design, elegant fonts, strong color branding (red, brown)
Fig 1.5, Hello Panda
- Hello Panda uses clean layout, cute and expressive mascot, balanced use of color.
Fig 1.6
Product Analysis:
Mr. Cute uses generic color palette like red, blue, or yellow without a cohesive system. This makes them fail to communicate premium quality, health, or freshness. It also has inconsistent font usage with the mix of serif and sans-serif, often with drop shadows or outlines that feel outdated. Furthermore, it contains poor hierarchy. For example, the brand name "Mr. Cute" is noticeable but doesn't stand out confidently. And information like "chicken flavor," "vitamin enriched" or "for adult cats" is not emphasized enough or positioned awkwardly. Then, the cat image is often overly edited, with unnatural lighting or expression.
Market Research:
Mr. Cute's target audiences are Malaysian cat owners, particularly middle class households looking for affordable, locally available pet food. Though local buyers may appreciate the affordability of the cat food, the design fails to inspire trust or communicate quality nutrition for their pets. To add on, while the brand name “Mr. Cute” is friendly and approachable, the graphic design looks amateur and lacks trust which are two key factors that pet owners look for in food products.
Competitor Analysis:
Mr. Cute uses generic color palette like red, blue, or yellow without a cohesive system. This makes them fail to communicate premium quality, health, or freshness. It also has inconsistent font usage with the mix of serif and sans-serif, often with drop shadows or outlines that feel outdated. Furthermore, it contains poor hierarchy. For example, the brand name "Mr. Cute" is noticeable but doesn't stand out confidently. And information like "chicken flavor," "vitamin enriched" or "for adult cats" is not emphasized enough or positioned awkwardly. Then, the cat image is often overly edited, with unnatural lighting or expression.
Market Research:
Mr. Cute's target audiences are Malaysian cat owners, particularly middle class households looking for affordable, locally available pet food. Though local buyers may appreciate the affordability of the cat food, the design fails to inspire trust or communicate quality nutrition for their pets. To add on, while the brand name “Mr. Cute” is friendly and approachable, the graphic design looks amateur and lacks trust which are two key factors that pet owners look for in food products.
Fig 1.7, Whiskas
- Whiskas has a strong brand color (purple) that stands out, clear nutritional facts, and an appealing cat imagery.
Fig 1.8, SmartHeart
- SmartHeart has balanced use of premium colors like gold & blue. They also focus on pet well-being and product quality
Fig 1.8, Pinkflash
Product Analysis:
The print on the compact is minimal and often low-quality, with quick fading or rubbing off after a few uses. To add on, the logo and shade names are usually printed in small, pale fonts that lack durability and legibility. Pinkflash uses a very pale, pastel pink that blends too closely with the blush shades inside, creating little contrast. The font choice feels generic and lacks brand identity as it doesn’t say anything about the product’s personality. The compact packaging also has a very minimal layout, which can be a strength for modern beauty products but in this case, it comes across as bland and unfinished. Lastly, there is no imagery or illustration on the compact. While minimalism can be effective, here it feels like an underdeveloped design rather than a stylistic choice.
Market Research:
The target audiences are teens and young adults (primarily Gen Z) seeking affordable, trendy makeup. Furthermore, the packaging design with soft pinks and compact size are cute and convenient for this demographic, but the graphic design lacks enough visual interest to feel “Instagrammable” or gift-worthy. Though Pinkflash is known as a low-cost, trendy brand, the packaging design doesn’t do much to build trust, communicate quality, or express the brand’s fun and youthful tone visually.
Competitor Analysis:
Fig 1.9, Peripera
- Peripera is somewhat on par as the brand Pinkflash, however Peripera has cute yet bold branding, strong use of icons and color, compact storytelling.
The print on the compact is minimal and often low-quality, with quick fading or rubbing off after a few uses. To add on, the logo and shade names are usually printed in small, pale fonts that lack durability and legibility. Pinkflash uses a very pale, pastel pink that blends too closely with the blush shades inside, creating little contrast. The font choice feels generic and lacks brand identity as it doesn’t say anything about the product’s personality. The compact packaging also has a very minimal layout, which can be a strength for modern beauty products but in this case, it comes across as bland and unfinished. Lastly, there is no imagery or illustration on the compact. While minimalism can be effective, here it feels like an underdeveloped design rather than a stylistic choice.
The target audiences are teens and young adults (primarily Gen Z) seeking affordable, trendy makeup. Furthermore, the packaging design with soft pinks and compact size are cute and convenient for this demographic, but the graphic design lacks enough visual interest to feel “Instagrammable” or gift-worthy. Though Pinkflash is known as a low-cost, trendy brand, the packaging design doesn’t do much to build trust, communicate quality, or express the brand’s fun and youthful tone visually.
Competitor Analysis:
Fig 1.9, Peripera
- Peripera is somewhat on par as the brand Pinkflash, however Peripera has cute yet bold branding, strong use of icons and color, compact storytelling.
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