Creative Brand Strategy / Task 1 - Case Study & Campaign Proposal

on
25.4.2025 - ?.?.2025 (Week 1 - Week ?)
Nadhrah binti Abdul Razak / 0359620 / Bachelors of Design (Hons) in Creative Media
Creative Brand Strategy
Task 1 - Case Study & Campaign Proposal

TABLE OF CONTENTS
  • Lectures
  • Instruction
  • Task 1
  • Feedbacks

LECTURES

Week 1:
For week 1, we had to attend a meeting for Packaging & Merchandising Design module and due to that, our class was cancelled.

Week 2:


For the second week, Mr Fauzi taught us about what is Branding Process. Furthermore, he went into depth on brand experience and its strategies.

Week 3:

I was absent during this week as I was unwell, however Mr Fauzi uploaded the slides for that week's lecture. I went through it and the slides are basically talking about SWOT Analysis and the importance of it.

INSTRUCTION


For task 1, it was divided into 2 sections, task 1A and task 1B. For task 1A, we are required to do a case study based on a well-established brand that had rebranded. We were to talk about its brand strategy, understand the brand experience as well as review its key visuals and applications. As for task 1B, we have to propose a brand campaign based on our chosen brand.

TASK 1

FEEDBACKS

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