Social Media Communication

 Week 1 - Week 14
Nadhrah Binti Abdul Razak / 0359620
Digital and Social Media Communication / Bachelors of Design (Hons) in Creative Media

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MIB

Task 1: Brand Information

Requirements:

-Brand Story: Provide an overview of the brand’s history, values, and unique identity.

-Products/Services List: Detail the core products or services the brand offers.

-Target Market: Identify the audience the brand serves, including demographics and psychographics.

-SWOT Analysis: Examine the brand’s Strengths, Weaknesses, Opportunities, and Threats.

-Vision and Mission: Outline the brand’s guiding principles and long-term objectives.



Task 2: Empathy Mapping & Persona

Requirements:

- 4 Key Proto-Personas

- Characteristics of each proto personas

- Personas goals & pain points

Task 3: Content Planning Sheet

Requirements:

- Content calendar: create a content calendar that outlines the content.

- Content strategy: outline the topics or themes that you will use in your social media content.

Link: https://docs.google.com/spreadsheets/d/1i75dF7bmW_4RYD2PofQcv-JT2qFZsfaN741IO6Sp18M/edit?usp=sharing 

Final Task: Pitch Deck & Design Application and Development

Requirements:

- Design application

-  Design development