19/12/2023 - /1/2024 (Week 13 — Week 14)
Nadhrah binti Abdul Razak / 0359620
Typography / Bachelor of Design (Hons) in Creative Media
Final Compilation & Reflection
INSTRUCTIONS
Task 1: Exercises
Task 2: Typographic Expression & Communication
Task 3: Type Design & Communication
Task 1 / Exercises
26/09/2023 - 24/10/2023 (Week 01 - Week 05)
Exercise 1 - Type Expression

Figure 1.1 Type Expression
Figure 1.2, Type Expression PDF

Figure 1.3, Animated Type Expression
Exercise 2 - Text Formatting
Figure 1.7, Text Formatting Final with grids PDF
HEAD
Font/s: Gill Sans Std Bold (Headline), Gill Sans Std Italic (Byline)
Type Size/s: 42pt (Headline), 13pt (Byline)
Leading: 48pt
Paragraph spacing: -
Exercise 1 - Type Expression

Figure 1.1 Type Expression
Figure 1.2, Type Expression PDF

Figure 1.3, Animated Type Expression
Exercise 2 - Text Formatting
Figure 1.7, Text Formatting Final with grids PDF
HEAD
Font/s: Gill Sans Std Bold (Headline), Gill Sans Std Italic (Byline)
Type Size/s: 42pt (Headline), 13pt (Byline)
Leading: 48pt
Paragraph spacing: -
BODY
Font/s: Gill Sans Std Regular
Type Size/s: 10.5pt
Leading: 12.5pt
Paragraph spacing: 12.5pt
Characters per-line: 63 characters
Alignment: left aligned
Font/s: Gill Sans Std Regular
Type Size/s: 10.5pt
Leading: 12.5pt
Paragraph spacing: 12.5pt
Characters per-line: 63 characters
Alignment: left aligned
Margins: 12.7 mm top, 12.7 mm left + 12.7 mm right + 50 mm bottom
Columns: 4
Gutter: 5 mm
Task 2 / Typographic Expression & Communication
Columns: 4
Gutter: 5 mm
Task 2 / Typographic Expression & Communication
(31/10/2023- 7/11/2023 (Week 06 - Week 07)

Figure 2.1, Task 2 Final JPEG
Figure 2.2, Task 2 Final PDF

Figure 2.3, Task 2 Final with grids JPEG
Final 2.4, Task 2 Final with grids PDF
HEAD
Font/s: Adobe Caslon Pro
Type Size/s: "A code" 124 pts, "To Build" 107 pts, "And Live By" 90 pts (Headline), 17 pts (By line)
Leading: -
Paragraph spacing: -
Font/s: Adobe Caslon Pro
Type Size/s: "A code" 124 pts, "To Build" 107 pts, "And Live By" 90 pts (Headline), 17 pts (By line)
Leading: -
Paragraph spacing: -
BODY
Font/s: Univers Lt Std 65 Bold (Subheading), Gill Sans Std Regular (Body Text)
Type Size/s: 10 pts (Subheading), 9 pts (Body Text)
Leading: 12pt Subheading, 11 pts Body Text
Paragraph spacing: 11 pts
Characters per-line: 47 characters
Alignment: Justified left aligned
Font/s: Univers Lt Std 65 Bold (Subheading), Gill Sans Std Regular (Body Text)
Type Size/s: 10 pts (Subheading), 9 pts (Body Text)
Leading: 12pt Subheading, 11 pts Body Text
Paragraph spacing: 11 pts
Characters per-line: 47 characters
Alignment: Justified left aligned
Margins: 10 mm top, 10 mm left + 10 mm right + 10 mm bottom
Columns: 3
Gutter: 5 mm
Task 3 / Type Design & Communication
7/11/2023- 18/12/2023 (Week 07 — Week 13)
Link to download the font

Figure 3.1, Final Font Vellica Outcome JPEG
Figure 3.2, Final Font Vellica Outcome PDF

Figure 3.4, A4 BW Poster White JPEG
Figure 3.5, A4 BW Poster PDF
Columns: 3
Gutter: 5 mm
Task 3 / Type Design & Communication
7/11/2023- 18/12/2023 (Week 07 — Week 13)
Link to download the font

Figure 3.1, Final Font Vellica Outcome JPEG
Figure 3.2, Final Font Vellica Outcome PDF
Measurements
Ascender: 824 pt
Cap Height: 726 pt
X-height: 435 pt
Descender: -327 pt
Ascender: 824 pt
Cap Height: 726 pt
X-height: 435 pt
Descender: -327 pt

Figure 3.4, A4 BW Poster White JPEG
Figure 3.5, A4 BW Poster PDF
Reflection
Experience
Experience
Diving into the module Typography was quite the journey. Initially, learning different fonts and letter styles seemed tricky, and it still is. However, it has taught me the significance behind it when communicating. Furthermore, unravelling the history of typography added a layer of depth on how things have changed over time. Doing hands-on projects while adding my knowledge of typography has definitely improved my skills and helped me realize how much thought goes into the process of designing texts. Overall, typography has given me a new perspective on design.
Observations
Learning typography has made me pay attention to things I never did. Before this, I see letters simply as components of written language. But now, they give me intricate forms and distinct details. Typography has made me look at signs, advertisements and various textual elements in an analytical manner. Overall, it has changed my perceptions in instilling an appreciation for details in texts.
Findings
Studying typography has definitely opened doors for me to discover new things. Now, fonts aren't just a bunch of letters; it has stories and meanings to it. Learning the history behind typography showed me how styles from the past still shape the designs we see today. The assignments that I did has showed me the importance of spacing and choice of font. I have learnt that designing the fonts to make it look attractive yet easy to understand is really significant.
Observations
Learning typography has made me pay attention to things I never did. Before this, I see letters simply as components of written language. But now, they give me intricate forms and distinct details. Typography has made me look at signs, advertisements and various textual elements in an analytical manner. Overall, it has changed my perceptions in instilling an appreciation for details in texts.
Findings
Studying typography has definitely opened doors for me to discover new things. Now, fonts aren't just a bunch of letters; it has stories and meanings to it. Learning the history behind typography showed me how styles from the past still shape the designs we see today. The assignments that I did has showed me the importance of spacing and choice of font. I have learnt that designing the fonts to make it look attractive yet easy to understand is really significant.
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