10/3/2026 - 23/3/2026 (Week 5 - Week 7)
Nadhrah binti Abdul Razak / 0359620
Design Principles / Bachelors of Design (Hons) in Creative Media
Task 3 - Development & Design.jpg)
INSTRUCTIONS
3. Develop and refine it through colour exploration, composition, typeface, positioning, etc with design principles in mind.
4. Finalise your idea and give it a suitable title.
5. Create your final design in A4 size, JPEG format in at least 300 dpi pixel size.
6. Upload the design and include the caption under it. The caption should be written as Title of design_Your full name_Task3.
7. Write a 200-word rationale explaining/defending:
Nadhrah binti Abdul Razak / 0359620
Design Principles / Bachelors of Design (Hons) in Creative Media
Task 3 - Development & Design
INSTRUCTIONS
Task 3:
1. Recap this task (summarise your understanding of what you are required to do).
For this task, we are required to select one of the ideas from our proposed sketches of task 2, then from there on we are to further develop the chosen sketch and refine it with other design elements like texts, colors, etc. After that, we need to finalise our idea and give it a suitable title. Our finalised artwork should be in an A4 size, JPEG format in 300 dpi. In the end, we have to give a rationale for our artwork.
2. Select one of the 3 ideas you proposed in Task 2.
3. Develop and refine it through colour exploration, composition, typeface, positioning, etc with design principles in mind.
4. Finalise your idea and give it a suitable title.
Title of artwork: "Apoplectic"
Title of artwork: "Apoplectic"
5. Create your final design in A4 size, JPEG format in at least 300 dpi pixel size.
6. Upload the design and include the caption under it. The caption should be written as Title of design_Your full name_Task3.
Apoplectic_Nadhrah binti Abdul Razak_Task3
Apoplectic_Nadhrah binti Abdul Razak_Task3
7. Write a 200-word rationale explaining/defending:
i) the decisions made in your design
ii) the meaning/purpose of the design
iii) the design principles that are employed to create the design.
The design of this artwork was heavily inspired by a minimalist poster style, similar to the Pearl Jam by Unga. I decided to keep the layout simple and clean, using not a lot but a bold human silhouette as the main visual element to make the message easily interpreted. Like the reference, bold shapes was the focus and the colours were limited instead of using complex details. However, I adjusted the concept to make it more appropriate for the wider audience, instead of expressing "talking bad stuff," this design expresses the general feeling of being a little bit too hot headed.
The design as a whole represents the feeling of being "apoplectic," meaning extremely angry. The half exposed brain with scribbles around it and steam coming out symbolises how ones head could be overwhelmed with thoughts and emotions. While the symbols coming out the mouth shows the anger that people sometimes impulsively let out. Overall, it reflects how emotions can take control of both the mind and speech.
To strengthen the visual, multiple design principles was used. Contrast was one of the big ones, applied through the red figure against a black background. Emphasis is created by the brain and the speech area. Visual hierarchy, balance, and negative space to guide the user's attention was also utilised. As well as the combination of the text and image, which was to help deliver the concept more efficiently.
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