20/05/2024 - ?/04/2024 (Week 05 - Week ?)
Nadhrah Binti Abdul Razak / 0359620
Typography / Bachelor of Design (Hons) in Creative Media
Task 2: Key Artwork & Collateral
A. INSTRUCTIONS
PROCESS
Sketches //
.jpg)
Fig 1.1a, Sketches
As I love shiny things as well as I am quite materialistic, I decided to go with the star design and add a star hanging by my name to reflect shiny. The soft edges on the letterforms also corelates to how I am a person with a soft heart.
Fig 1.2a, Initial sketch
Fig 1.3a, After digitising
Nadhrah Binti Abdul Razak / 0359620
Typography / Bachelor of Design (Hons) in Creative Media
Task 2: Key Artwork & Collateral
A. INSTRUCTIONS
PROCESS
Sketches //
.jpg)
Fig 1.1a, Sketches
As I love shiny things as well as I am quite materialistic, I decided to go with the star design and add a star hanging by my name to reflect shiny. The soft edges on the letterforms also corelates to how I am a person with a soft heart.
Fig 1.2a, Initial sketch
Fig 1.3a, After digitising
Choosing color palettes
Fig 1.4a, Color palette 1
Fig 1.5a, Color palette 2
Fig 1.6a, Color palette 3
Fig 1.7a, Color palette 4
Fig 1.8a, Totebag
Fig 1.9a, Tank Top
Fig 1.10a, Phone Case
Fig 1.11a
-01.jpg)
Fig 1.12a
Fig 1.13a
Fig 1.4a, Color palette 1
Fig 1.5a, Color palette 2
Fig 1.6a, Color palette 3
Fig 1.7a, Color palette 4
After playing around with the color palettes, I find the first one to be the most suitable for my font.
Final:
Final:
Collaterals //
Fig 1.8a, Totebag
Fig 1.9a, Tank Top
Fig 1.10a, Phone Case
Black font on white background //
Fig 1.11a
White font on black //
-01.jpg)
Fig 1.12a
Instagram post //
Fig 1.13a
Instagram link //
https://www.instagram.com/lilyngraphics?igsh=czhwMnVmbjJ6dWNu&utm_source=qr
Animation
B. FEEDBACK
Specific feedback: The line on my design should be thicker as when it is small you can barely see it
C. REFLECTION
Experience
My experience on task 2 is that it is interesting yet difficult. This is because it required a lot of research as well as being able to understand typography in depth. However, it was fun exploring different ways to express my letterforms that were designed based on myself.
Observations
I found that the main artwork creates the tone for the complete visual design, and typography is crucial for branding and visual communication as different typefaces create diverse emotions and connections. A cohesive and professional appearance was also achieved by keeping typography, color, alignment, and spacing consistent throughout all collateral pieces, which improved brand recognition and trust.
Findings
The assignment's main findings focus on the significance of typographic hierarchy and emphasis in directing viewers' attention to the artwork. It is important to develop artwork that is flexible for a range of media and scenarios, as well as to ensure readability and legibility in all forms and sizes. Finally, the project demonstrated how important it is to pay close attention to details because even the smallest changes can have a big impact on the design's overall appearance and functionality.
https://www.instagram.com/lilyngraphics?igsh=czhwMnVmbjJ6dWNu&utm_source=qr
Animation
B. FEEDBACK
Specific feedback: The line on my design should be thicker as when it is small you can barely see it
C. REFLECTION
Experience
My experience on task 2 is that it is interesting yet difficult. This is because it required a lot of research as well as being able to understand typography in depth. However, it was fun exploring different ways to express my letterforms that were designed based on myself.
Observations
I found that the main artwork creates the tone for the complete visual design, and typography is crucial for branding and visual communication as different typefaces create diverse emotions and connections. A cohesive and professional appearance was also achieved by keeping typography, color, alignment, and spacing consistent throughout all collateral pieces, which improved brand recognition and trust.
Findings
The assignment's main findings focus on the significance of typographic hierarchy and emphasis in directing viewers' attention to the artwork. It is important to develop artwork that is flexible for a range of media and scenarios, as well as to ensure readability and legibility in all forms and sizes. Finally, the project demonstrated how important it is to pay close attention to details because even the smallest changes can have a big impact on the design's overall appearance and functionality.
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